The channel looked steady. The category told a different story.
California-based omnichannel retailer
Amazon · eBay · Direct-to-consumer
- $7.8M
- Revenue drift over three months
- 6 weeks
- To return sell-through above target
The situation
A retailer selling across Amazon, eBay, and its own direct-to-consumer channel saw one channel hold steady while the same category quietly lost sell-through in another. The drift continued for three months, costing $7.8M in revenue before it became visible in reporting.
Looking at each channel on its own left the team without a clear view of where category performance was falling short.
What Path Analytics found
Path Analytics compared category performance across channels against expected performance. That comparison exposed the gap that the historical trend had not surfaced: stable results in one channel were sitting alongside missed demand in another.
What changed
Path Analytics mapped week-by-week corrective actions for the channel and category gap, with clear guidance on what needed to be done and how to do it. Teams tracked incremental progress week over week to see whether those actions were improving sell-through.
The outcome
Sell-through returned above target within six weeks of corrective action.
The $7.8M figure describes the revenue drift identified over the preceding three months. The six-week result measures sell-through recovery.
